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I like to design the “branding page” myself.

Loss-free from strategy to implementation. Exemplary.

Actually, it’s called a landing page. Where your customers arrive and form an opinion. That extraordinarily important moment. Can the value proposition be made, does the message reach the brain, does branding take place? That’s why I call it a branding page, because this is where everything is expressed: How does it feel to come into contact with your brand, what stories does it tell? What actions is the consumer seduced and enticed to take?

It is thus also an expression of the digital strategy formulated earlier. Here, the strategic decisions now become quite vivid; it becomes clear what is really meant with you. This also makes it a model for other touchpoints. In this capacity as a manifestation of the strategy, but also because I want to keep my finger on the pulse of (design) development and it simply also gives me a lot of pleasure, I also like to go into implementation with the branding pages.

This means above all the conception and design, but also the creation of most of the content. For services like programming that I can’t cover myself, I’m happy to work with your talents or use third parties. My network includes everything needed for full service, from freelancers to digital agencies of various sizes and focuses.

Robert Petzold Website

Digital Strategy

e.g. branding and storytelling of digital marketing

Loss-free to implementation

Digital Sales

e.g. consumers converting on your website

Persönliches Skillset

  • UX, IA, Konzept
  • Screendesign
  • Copywriting
  • SEA
  • SEO
  • Frontend Development
  • Backend Development

My other three roles:

Interim Manager

I support your digital marketing project as an expert manager. And then I leave again.


Digital Strategist

I organise digital perception. The most important thing for me is that it doesn’t become explosive.


Pitch Consultant

I accompany agencies when pitching. But I am very shy about it.



Years of experience with digital marketing and sales



Engagements for companies in a wide range of industries

Project Examples