Perhaps you know this feeling: you need to do much more and much faster in digital marketing, because somehow the competition is not sleeping either and this Internet really seems to be catching on now. Digitalisation is therefore perhaps already a matter for the boss, but the boss hardly has any time. The situation is not much different in the second row; or there is no staff position or project manager because the topic cannot be driven from an original digital experience.

But now it would be wrong to build up knowledge and competence externally for a topic that is so central. This is where I would like to help with my focus on your enablement. Whether as the head of a special project, as a staff position for digital marketing, as a sparring partner for the CEO, CMO, Head of Digital or as an expert coach for a team: I would like to make myself superfluous again as quickly as possible. I shift to giving managers the security of doing the right thing in terms of content and giving teams a lot of attention. This creates a feeling among all those involved that the challenge can be mastered and is meaningful in terms of content.

So digital marketing remains a matter for the boss. I merely extend the “management attention”. And enable your structures to achieve the digital marketing goals themselves more quickly.