I am happy to initiate, conduct or create an audit of, for example, your consumer and analytics data, your previous themes and campaigns as well as your touchpoints (e.g. your website landscape). My clients are often surprised themselves at what becomes visible in such a “big picture”. In order to determine the (correct) need for action, a good knowledge of the current situation is indispensable.

Because digital serves marketing and marketing serves business, I find a proper goal derivation very important. I create a KPI pyramid that defines how success is measured at which level. And based on this, I create a dashboard design, because this makes the goal concept very precise and clear.

Without the consumer, everything is nothing (1). I use interviews with customers/consumers as well as internal stakeholders to generate the insights that then flow into a persona development. For the latter, workshop and walk-in-lab formats have proven very successful in my experience.

Imagine it’s digital and no one goes there. To make sure that doesnt happen, I formulate a concept for attention and visitor generation that fits your touchpoints, target groups and, last but not least, budgets.

There are so many channels you could play on. But unfortunately, the infinite budget has not yet been invented. That’s why I systematically identify the most useful touchpoints in your situation – and use them to define a digital marketing ecosystem.

Without the consumer, everything is nothing (2). To ensure that the digital strategy is as customer-oriented as possible, I define the most important user journeys quite early in the process and align the strategy strongly with these findings. 

What content will best reach your audience? Above all, a content strategy should answer this question. Accordingly, topics and formats are defined, but also beyond that, e.g. an approach for a permanent campaign and what potentials there are for you in the search engine.

Only with personalised targeting does your communication become truly relevant to the individual – and your marketing competitive. That’s why, for me, at least one approach to personalisation and targeting is part of every digital strategy.

In order to really achieve the desired result, I provide you with a model overview of the most important KPIs, their magnitudes and interactions. We can then compare the current operation against this marketing or business case, make early corrections and stay within the target corridor.