Bei meinem bisherigen Werdegang hatte ich Berührung mit den verschiedensten Themen und Branchen. Diese vielfältigen Einblicke machen für mich den Beruf des Beraters aus, vor allem dann, wenn sich die Erkenntnisse aus der einen Richtung wieder anderswo einbringen lassen. Bei aller Vielfalt haben diese Engagements jedoch einen gemeinsamen Nenner: Es ging stets um digitales Marketing. Die überwiegende Mehrheit der Projekte hat außerdem gemeinsam, dass ich aufgrund von Verschwiegenheitserklärungen keine Details nennen darf. Es sei aber zumindest folgendees dazu gesagt:
- Website
- Content Strategy
- CRM
- Technology change
- Branding
- Analytics
- Digital Strategy
- E-Commerce
- Campaign
- Marketplace
- Landing Page
- E-Learning
- Media
- App
- SEA
- Multisite
- Cosmetics
- FMCG
- Agriculture
- Chemicals
- B2B
- Services
- B2C
- Entertainment
- Finance
- Food
- Internet
- Luxury
- Engineering
- Medical Engineering
- Raw Materials
- Pharma
- Tourism
- Associations
- B2B2C
- Education
- Consulting
- Strategy
- Lecture
- Design
- Presentation
- Pitch
- Concept
- Leadership
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Advisory for the change of the email platform of one of the world’s largest FMCG groups
- FMCG
- Cosmetics
- Technology change
- CRM
- Consulting
- B2C
Consulting support for user journey, campaign and media planning for a university (8-digit annual media budget)
- Campaign
- Consulting
- Education
- Media
Consulting for an association in the context of an e-commerce infrastructure for all member companies
- Consulting
- Luxury
- Associations
- E-Commerce
- Multisite
- Concept
- Marketplace
Co-branding and partnership concept for a CRM programme with user numbers in the million range
- Concept
- FMCG
- B2C
- B2B
- Branding
Content strategy for a market-leading mechanical/medical engineering company
- Content Strategy
- FMCG
- B2C
- Concept
Content strategy for a CRM program with user numbers in the millions
- Engineering
- Medical Engineering
- Content Strategy
- Concept
- Website
- B2B
Digital strategy with focus on CRM for a pharmaceutical company
- Digital Strategy
- CRM
- Pharma
- Strategy
- B2B2C
Development of a product positioning for a SaaS product with user numbers in the double-digit million range
- Internet
- Branding
- Strategy
- B2C
Development of a KPI forecast for the digital marketing of a market-leading machine parts manufacturer and distributor
- Engineering
- B2B
- Analytics
- Consulting
- Media
Lecture at a member event of an association
- Associations
- Lecture
- Digital Strategy
Lecture at an internal event of a mechanical engineering company (CH)
- Digital Strategy
- Engineering
- Lecture
- B2B
Design of e-mail templates for the CRM programme with user numbers in the millions
- Design
- B2C
- FMCG
- CRM
Information architecture and content strategy workshop for the website of an agrochemical company
- Agriculture
- Chemicals
- B2B
- Consulting
- Content Strategy
- Website
Content design of a strategy day for a brand of a listed cosmetics group
- Digital Strategy
- Consulting
- Cosmetics
- B2C
Campaign for the German market launch of a chocolate brand
- Campaign
- Food
- FMCG
- B2C
- Concept
Keynote at an annual marketing conference of an agrochemical group
- Agriculture
- Chemicals
- Lecture
- Digital Strategy
- B2B
Keynote on digital transformation in the Executive Teaching Programme at Goethe Business School Frankfurt am Main
- Lecture
- Education
- Digital Strategy
Concept for segmented consumer targeting for a tourism destination (APAC)
- Tourism
- B2C
- Website
- Concept
Concept for a lead campaign for a commodity company (USA)
- Campaign
- B2B
- Chemicals
- Raw Materials
- Concept
Concept for a multi-brand website landscape for several brands of a pharmaceutical company
- Multisite
- Concept
- B2B2C
- Pharma
Concept for a company-wide KPI dashboard for a pharmaceutical company
- Pharma
- B2B2C
- Concept
- Analytics
Concept for a product configurator for a chemical company (USA)
- Website
- Concept
- Raw Materials
- Chemicals
- B2B
Concept and design for a portal for one of the world’s largest FMCG groups
- FMCG
- Cosmetics
- B2C
- Website
- Content Strategy
- Concept
Concept and design for landing pages for luxury real estates in the double-digit million range
- Landing Page
- Concept
- Website
- Luxury
- SEA
Information architecture and wireframes in the context of the website relaunch of a food service provider (>1 billion € turnover)
- Design
- Concept
- Website
- SEA
Information architecture and wireframes in the context of the website relaunch of a food service provider (>1 billion € turnover)
- Website
- Content Strategy
- Concept
- Food
- Services
- B2B2C
- Technology change
Crisis intervention in a portal project with escalating costs at a pharmaceutical company
- Pharma
- Leadership
- Website
Landing page / marketing website for a B2B online marketplace with thousands of participating companies
- Associations
- B2B
- Engineering
- Design
- Concept
- Landing Page
- Marketplace
Management of the relaunch project of a CRM portal for one of the world’s largest FMCG groups
- FMCG
- B2C
- CRM
- Website
- Leadership
Management of the website relaunch project for a commodities company (USA)
- Chemicals
- Raw Materials
- Leadership
- Website
- Technology change
Management of the website relaunch project for a cinema chain (>20 locations)
- Multisite
- Website
- Leadership
- Consulting
- B2C
Management of a website project for a market-leading automotive supplier
- B2B
- Engineering
- Leadership
- Website
Brand and corporate design development for a cinema chain
- Entertainment
- Branding
- Concept
- B2C
Mobile strategy for a portal with annual traffic in the double-digit million range
- Strategy
- FMCG
- B2C
- Website
Optimisation of the marketing organisation structure of a mechanical engineering company (>3 billion € turnover)
- Consulting
- Engineering
- B2B2C
- Leadership
Pitch for the technical operation of all German websites for one of the world’s largest FMCG groups (won)
- Food
- FMCG
- B2C
- Technology change
- Website
- Pitch
Pitch for the relaunch of the websites and CMS for hundreds of sites in 75 markets for a food brand (won)
- Pitch
- Multisite
- Technology change
- Food
- FMCG
- B2C
Pitch for the analytics consulting of a market-leading mechanical engineering company (won)
- Pitch
- Engineering
- Analytics
- B2B
Pitch for the digital strategy of a market-leading automotive supplier (won)
- Digital Strategy
- Pitch
- Engineering
- B2B
Pitch for the conception of the intranet for a bank (won)
- Finance
- Website
- Content Strategy
- Pitch
Pitch for the advancement of the permission marketing programme of a market-leading telecommunications group (won)
- Pitch
- CRM
- B2C
Positioning workshop and image brochure for a site of a mechanical engineering company (four-digit number of employees)
- Consulting
- Engineering
- B2B
- Medical Engineering
- Branding
- Content Strategy
Project management for the creation of an in-portal app infrastructure for a social media platform
- Internet
- Website
- Consulting
Projektleitung und Konzeption des digitalen Salesfolders für einen Pharma-Konzern (Umsatz im zweistelligen Milliardenbereich)
- Concept
- Leadership
- Pharma
- B2B2C
Project management and conception of the digital sales folder for a pharmaceutical company (turnover in the double-digit billion range)
- CRM
- Design
- Concept
- B2B
- Education
- Services
Relaunch of the CRM program and redesign of emails for a training provider
- Consulting
- Presentation
- Food
- FMCG
- B2C
Sparring with the head of marketing and presentation creation for the annual conference of a market-leading food brand
- Consulting
- Presentation
- Cosmetics
- B2B2C
Strategy for a B2C CRM programme for one of the world’s largest FMCG group
- FMCG
- Digital Strategy
- B2C
- Strategy
UX analysis of the registration section of the CRM program with user numbers in the millions
- Concept
- FMCG
- CRM
- B2C
- Website
UX analysis of the landing pages of a marketing/media award
- Landing Page
- Consulting
- Services